Professional Summary

Tom Winterstein has 20 years experience in the technology products and services industries. Tom has been on the senior management teams of two software development and IT services companies, an e-Learning content provider, and a systems integration firm. He completed his M.B.A. degree and B.S. degree in Management Science from the University of South Carolina. He has completed executive education programs in The CIO Academy, Mastering Business Development, and the Deming Quality Program for service companies.

Tom has been a speaker on eLearning software and SCORM related topics throughout the U.S. at various national, regional, and state conferences and most recently co-presented at the Society for Applied Learning Technologies national conference with Yale New Haven Health Systems and previously presented “Getting Started with eLearning Standards and SCORM” for the eLearning Guild’s Online Forum.

Executive Skills and Experience with:

Corporate and Strategic Planning	Technology Strategies and Solutions	Team building and leadership
P&L Operations Management	Sales, Marketing, Business Development	Channel Building and Alliances
Startup, Growth, Change	New Product Development and Launch	Negotiations
Funding and Investor Relations	Special Projects Management	Presentations and Public Speaking
Due Diligence, M&A	Account Development and Management	Contract review

Tactical Skills and Experience with:

Software / Hi tech sales & marketing	HTML / ASPX / Java Script	Microsoft Word, PowerPoint, Excel, etc.
SCORM eLearning - Content & LMS	SalesForce CRM	Online and Offline Lead Generation
Website traffic	Opt-in email marketing, DRIP campaigns	Newsletters
Brochures, White Papers, Surveys	Webinars	Press Releases
Landing Pages	Search Engine Optimization / Marketing	Google Adwords, Yahoo, MS Adcenter
Google Analytics, A/B testing	Trade Shows	Direct Sales and Sales Management
Creative Services	Branding	Seminar selling
Web 2.0 and Viral Marketing	Data Mining	Data Warehousing

 

Tom Winterstein

• Proven success in driving market share, revenues, and profitability in startups and large companies.
  
  
• Sectors: Software, eLearning, High Tech, General
  
  
• Specific knowledge in B2B, B2C, Government, Education, and International
   
• MBA - Marketing/Finance, B.S. - Management Science

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